Hugo Boss heads to Greece for BOSS’ spring-summer 2018 campaign. The German fashion brand taps Grace Elizabeth and Benjamin Eidem as the faces of the new season. Captured seaside by Glen Luchford, the models wear relaxed silhouettes. The relaxed mood translates into breezy dresses and lightweight suiting. Shades of blue and brown stand out in the sun-soaked advertisements. Chief Brand Officer Ingo Wilts worked on creative direction for the shoot.